A BIT ABOUT ME

I’m currently the Global Marketing Strategy Lead for FIFA at EA Sports, working as part of the marketing leadership team to set the strategy, narrative and creative vision for one of the world’s biggest video games and cultural talking points.

Previously I was the Director of New Business at Wieden+Kennedy, working to secure new global clients for the agency. In just 12 months I was able to win business from Samsung, Montblanc and Uber to help grow the agency and hit revenue targets. Before that, I helped lead the global business for Instagram, EA Sports (FIFA), AB InBev and The Glenlivet - working everyday with an awesome crew of 50+ people from over 20 countries to make stuff that helped my clients famous in every continent on the globe. 

Prior to joining W+K, I was at Konrad Group - a digital shop in Toronto and New York city working on digital ATL and BTL projects for a variety of clients in North America. Before that, I was an account supervisor and executive at john st. in Toronto, working on projects for clients like HBC, Zellers, Union Pearson Express, Kruger Paper, SiriusXM and ING DIRECT/Tangerine. I was the project leader for the 2-year, $15MM+ transformation of ING DIRECT to Tangerine, oversaw the launch campaign development for Toronto’s Union Pearson Express and helped Zellers to exit the Canadian market with their strongest sales year ever. Before coming to john st., I was an account coordinator at Grip Limited.

I've been lucky enough to work at agencies that have won both national and global AOY, with my projects included in case studies. Campaigns I've worked on have been recognized at Cannes, Cannes Young Lions, The OneShow, The CASSIES, Strategy Awards, D&AD Awards and the Canadian Marketing Awards as well as by every major industry publication. I take personal pride in working on projects that are creative as well as effective, and will always go to bat for good work. 

Clients I’ve Worked with:

MY RESUME:

Electronic Arts: 2019-
Global Marketing Strategy Lead, FIFA

W+K Amsterdam: 2018-2019
Director of New Business

W+K Amsterdam: 2016-2018
Account Director

Konrad Group: 2014-2016
Account Director

john st.: 2012-2016
Account Supervisor

Grip Limited: 2011-2012
Account Coordinator